For the Info
2023
MELA 2023
New Art Exchange
For the Role
Disciplines:
Film
Sector:
Arts & Culture
For the Info
2023
MELA 2023
New Art Exchange
For the Role
Disciplines:
Film
Sector:
Arts & Culture
For the Brief
We were commissioned by New Art Exchange to document MELA 2023, Nottingham’s South Asian Festival of Art and Culture. Spanning two days, the brief involved filming a wide range of activity—from performances and workshops to drop-in activities and cultural showcases—and creating a 3-minute highlights video that captured the spirit and energy of the festival. We also filmed a full set recording of the headline live music act Kinaara for archival and promotional use.
For the Style
The approach was energetic and immersive, with handheld movement and close framing to bring audiences into the atmosphere of each moment. While the overall highlights edit leaned toward a natural and clean visual tone, the Kinaara set was graded with a slightly warmer palette to reflect the energy and intimacy of the performance. The edit focused on pace and rhythm—balancing vibrant transitions with slower, reflective moments of music and audience interaction.
For the Feed
For the Result
The final films were praised by the NAE team for their quality and tone.
Executive Producer Kyle Futers shared, "The content looks fantastic, I really like the filter used on the Kinaara set, it works so well with the event. I honestly can't suggest any changes."